Fresh Media Lab
When real images meet virtual reality

In recent years, the development of interactive, immersive, augmented and virtual reality, artificial intelligence and other technologies has provided new possibilities for the creation, dissemination and experience of images. Artists to show and discuss the curious and exciting progress was made in these areas, Fresh proposal congress in 2018 set up a "Fresh" laboratory (Fresh Media Lab), new Media and documentary documentary section and Amsterdam laboratory (IDFA DocLab) cooperation, invite from the Netherlands, the United States, Canada, China's cross-border video artists, at the scene of the meeting show above and works in the field of science and technology innovation, and held "Fresh Lab, BBS" share artists from all over the world in the real ideas and explore the experience in the field of image.